Introduction In modern rapidly changing corporate environment, staying ahead of the competition is essential. Market research has traditionally been a key approach for achieving a competitive advantage, but the emergence of AI technology has transformed this field. AI-powered tools are transforming how companies gather, process, and utilize inform

Opening Remarks In today’s fast-paced business world, maintaining an edge of the competition is crucial. Competitive analysis has traditionally been a key strategy for achieving a market edge, but the advent of AI technology has revolutionized this process. Tools driven by AI are reshaping how businesses collect, process, and utilize information

Introduction Social media marketing has evolved dramatically in the last few years, shaped by shifts in technology, user behavior, and business needs. A major transformation in the advertising sphere is the rise of artificial intelligence (AI). AI’s potential to revolutionize social media marketing is capturing the focus of businesses and markete